Categories

January 23, 2021

My News on Point

Daily News Update From Top News Blog Around The World | Your News on The Go

Snapchat Shares New insights into Consumer Behavior and Trends

2 min read

Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions.

As per Snapchat:

“The events of 2020 changed the way we work, shop and stay in touch, creating what became known as the “new normal”. Now, as we build hopes of recovery in 2021 and beyond, it’s time to focus on the next normal.”

Snapchat has collected a range of trends and insights into a new, 15-page report called ‘Strategies for the Next Normal’, which outlines how habits have changed, and what it means for your approach.

Snapchat New Normal report

Snap has identified several key shifts, including the rise of mobile eCommerce, the resurgence of QR codes for marketing, the expansion and increasing accessibility of AR for campaigns and the ongoing evolution of its own video tools and options. 

Snapchat New Normal report

As per Snap:

“Millennials are the largest generation in history. In 2020, they made one in three purchases, and the generation is expected to drive half the increase in expenditure growth over the next decade.”

There’s a heap of interesting notes here, and pointers to help guide your future strategy, with the younger generation leading the way on the next key shifts.

In addition to this, Snapchat has also shared some overall usage insights, which further reiterate the app’s influential capacity on this next generation of consumers.

There are some good, important notes here, worth noting in your planning, with the specific insights into rising consumption trends and habits all pointing to new approaches, and evolving shifts.

Even if Snapchat isn’t part of your 2021 planning, it’s worth taking a look, and getting a better understanding of these key trends. 

You can download Snapchat’s “Strategies for the Next Normal” report here.


Source link

Facebook Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Follow Us
  • Contribute to MyNewsonPoint - Register to become an author to contribute with your knowledge.
  • Send breaking news, releases, photos or videos of happenings around the world Us via
Live Updates COVID-19 CASES
  • World 98,988,019
    World
    Confirmed: 98,988,019
    Active: 25,734,470
    Recovered: 71,131,389
    Death: 2,122,160
  • USA 25,404,756
    USA
    Confirmed: 25,404,756
    Active: 9,756,822
    Recovered: 15,223,500
    Death: 424,434
  • UK 3,617,459
    UK
    Confirmed: 3,617,459
    Active: 1,919,508
    Recovered: 1,600,622
    Death: 97,329
  • Italy 2,455,185
    Italy
    Confirmed: 2,455,185
    Active: 498,834
    Recovered: 1,871,189
    Death: 85,162
  • Nigeria 118,138
    Nigeria
    Confirmed: 118,138
    Active: 22,518
    Recovered: 94,130
    Death: 1,490
  • Ghana 59,480
    Ghana
    Confirmed: 59,480
    Active: 2,413
    Recovered: 56,706
    Death: 361
//luvaihoo.com/afu.php?zoneid=3682068